Understanding Brazilian outbound tourism: what the Brazilian blogosphere is saying about Europe
- Corporate Author:
- World Tourism Organization , European Travel Commission
This report by ETC and UNWTO provides useful insight into trends, themes and behavior of Brazilian tourists to Europe based on 'netnographic' research, or ethnography adapted to the online social world. The study analyzes Brazilian consumer mentality from preferred destinations and planning process to categories or segments of Brazilian travellers, through the analysis of online blogs, posts, and internet searches, to provide tips on tapping the Brazilian outbound tourism market.
|Format||Paperback||Published||12 Jun 2013|
|Availability||Available to order: 2 – 3 weeks||Delivery||Delivery options and charges|