International Representation And Promotion Of Wales By UK Bodies
HC 337, Second Report of Session 2014-2015 - Report, Together with Formal Minutes Relating to the Report
- House of Commons - Welsh Affairs Committee
- TSO (The Stationery Office)
The report 'International Representation And Promotion Of Wales By UK Bodies (HC 337)' calls on 'VisitBritain' and 'Visit Wales' bodies, to jointly develop a coherent strategy for promoting Wales as a first choice destination for international visitors to the UK, by February 2015.
While the current number of international tourists to Wales remains below pre-2006 levels there is substantial potential for growth in the Wales' tourism market. Wales has some of the most spectacular landscape in Britain and Europe, a unique culture, language and history, dynamic cities, and a range of activities and a high quality of life.
Wales' potential as a tourist destination is being undersold and there is concern that Wales still has a low profile overseas compared to other parts of the UK. Tourism bodies need to grasp this opportunity and maximise Wales' potential as a destination.
The report also recommends that UK Trade and Investment (UKTI) should be mandated to begin to address the great disparities in wealth and investment across the UK, and the Committee calls for a dedicated Welsh trade promotion agency to drive inward investment into Wales.
Wales has a wealth of unfulfilled potential for increasing tourism. The responsible agencies in Cardiff and London and the respective Ministers must work together more to maximise opportunities.
|Format||Paperback||Published||22 Oct 2014|
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