Marketing

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Brand Admiration: Building a Business People Love

Brand Admiration: Building a Business People Love

  • Author: Park, C. Whan MacInnis, Debor...

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Hospitality Marketing

Hospitality Marketing

  • Author: Bowie, David Buttle, Francis ...

Not yet published: available to order Availability help (opens in new window)

Grune Markenfuhrung: Erfolgsfaktoren Und Instrumente Nachhaltiger Brands

Grune Markenfuhrung: Erfolgsfaktoren Und Instrumente Nachhaltiger Brands

  • Author: Errichiello, Oliver Zschiesch...

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Aiming Big with Small Cars: Emergence of a Lead Market in India

Aiming Big with Small Cars: Emergence of a Lead Market in India

  • Author: Tiwari, Rajnish Herstatt, Cor...

Not yet published: available to order Availability help (opens in new window)

Competitive Differentiation Within the Shipbuilding Industry: The Importance of Competence in the Field of Services

Consumption and Well-Being in the Material World

Consumption and Well-Being in the Material World

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Video Game Marketing: A Student Textbook

Video Game Marketing: A Student Textbook

  • Author: Zackariasson, Peter Dymek, Mi...

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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

  • Author: Grigsby, Mike

Not yet published: available to order Availability help (opens in new window)