World Tourism Organization

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World Tourism Organization (UNWTO)

World Tourism Organization (WTO)The World Tourism Organization is the leading international organization in the field of travel and tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how.

UNWTO's membership includes 139 countries and territories and more than 350
Affiliate Members representing local government, tourism associations and private sector companies, including airlines, hotel groups and tour operators.

With its headquarters in Madrid, Spain UNWTO is an inter-governmental body entrusted by the United Nations towards the promotion and development of tourism. Through tourism, UNWTO aims to stimulate economic growth and job creation, provide incentives for protecting the environment and heritage of destinations, and promote peace and understanding among all the nations of the world.

International Publications - Clearance Sale

Featured UNWTO Publications...



Yearbook of Tourism Statistics: Data 2009 - 2013Yearbook of Tourism Statistics: Data 2009 - 2013  shortcut



Deriving from the most comprehensive statistical database available on the tourism sector, the Yearbook of Tourism Statistics focuses on data related to inbound tourism (total arrivals and overnight stays), broken down by country of origin. The 2015 Edition presents data for 198 countries from 2009 to 2013, with methodological notes in English, French and Spanish.


Compendium of Tourism Statistics: Data 2009-2013Compendium of Tourism Statistics: Data 2009-2013  shortcut



Deriving from the most comprehensive statistical database available on the tourism sector, the Compendium of Tourism Statistics provides statistical data and indicators on inbound, outbound and domestic tourism, as well as on the number and types of tourism industries, the number of employees by tourism industries, and macroeconomic indicators related to international tourism.


Handbook on Tourism Destination BrandingHandbook on Tourism Destination Branding



Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management.




Tourism in the Green Economy: Background ReportTourism in the Green Economy: Background Report



The Tourism Background Report is an extended version of the Tourism Chapter of the Green Economy Report (GER), which makes the case for investments in greener and sustainable tourism as a means to create jobs and reduce poverty while also improving environmental outcomes.



Handbook on E-Marketing for Tourism DestinationsHandbook on E-Marketing for Tourism Destinations  shortcut



The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and email marketing. It also includes valuable information on how to use e-marketing as a way to collaborate with the travel trade and the media alongside recommendations for crisis communication.

Handbook on Tourism Product DevelopmentHandbook on Tourism Product development shortcut



The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition.




Tourism and Intangible Cultural HeritageTourism and Intangible Cultural Heritage shortcut



The first UNWTO Study on Tourism and Intangible Cultural Heritage provides comprehensive baseline research on the links between tourism and intangible cultural heritage (ICH).




Cruise Tourism: Current Situation and TrendsCruise Tourism: Current Situation and Trends shortcut



This new study discusses subjects like the current supply and demand for cruises, as well as its characteristics and trends. A new element includes the relationship between destinations and cruise lines, analysing key factors such as legislation, promotion and the economic impact of cruises through reference cases. It presents current trends in this industry in terms of innovation, safety and security, sustainability and identifies the major lines that will shape the sector.