Market Research

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

  • Author: Sarstedt, Marko Mooi, Erik ...

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

  • Author: Veselinova, Elena Samonikov, ...

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Artificial Intelligence for Fashion Industry in the Big Data Era

African Entrepreneurship: Challenges and Opportunities for Doing Business

bookcareers.com Salary Survey 2017

Newbookcareers.com Salary Survey 2017

  • Author: Bookcareers Publishing

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Market Research Methods in the Sports Industry

NewMarket Research Methods in the Sports Industry

  • Author: Seric, Neven Ljubica, Jasenko...

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The Global Cosmopolitan Mindset: Lessons from the New Global Leaders

Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy

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