Marketing

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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

  • Author: Foxall, Gordon

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Retail Management, Global Edition

Retail Management, Global Edition

  • Author: Berman, Barry R. Evans, Joel ...

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Get Smarter Marketing: The Small Business Owneras Guide to Building a Savvy Business

Get Smarter Marketing: The Small Business Owneras Guide to Building a Savvy Business

  • Author: Brennan, Jill

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Digital Analytics for Marketing

Digital Analytics for Marketing

  • Author: Sponder, Marshall Khan, Gohar...

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The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

  • Author: Tungate, Mark

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Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks

Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks

  • Author: Mason, Robert Evans, Barry ...

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Branding Inside Out: Internal Branding in Theory and Practice

Marketing Graffiti

Marketing Graffiti

  • Author: Saren, Mike

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

  • Author: Veselinova, Elena Samonikov, ...

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Credit Scoring and Its Applications

Credit Scoring and Its Applications

  • Author: Thomas, Lyn Crook, Jonathan ...

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