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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

  • Author: Newman, Martin McDonald, Malc...

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Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

  • Author: Marcos, Dr Javier Davies, Mar...

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Strategic Brand Management

Strategic Brand Management

  • Author: Rosenbaum-Elliott, Richard Pe...

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Assigned to Adventure

Assigned to Adventure

  • Author: Kuhn, Irene Corbally

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

  • Author: Veselinova, Elena Samonikov, ...

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Entrepreneurship and Business Development in the Renewable Energy Sector

Entrepreneurship and Business Development in the Renewable Energy Sector

  • Author: Tantau, Adrian Dumitru Fratil...

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Cross-Media Authentication and Verification: Emerging Research and Opportunities

Cross-Media Authentication and Verification: Emerging Research and Opportunities

  • Author: Katsaounidou, Anastasia Dimou...

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Smart Marketing With the Internet of Things

Smart Marketing With the Internet of Things

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Marketing Management in Turkey

Marketing Management in Turkey

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