Evaluating and Improving Websites

The Destination Web Watch

Author:

World Tourism Organization (WTO) - World Tourism Organization Business Council (WTOBC)

Price: £40.00

This publication, 'Evaluating and Improving Websites: The Destination Web Watch', refers to evaluation of destination websites and the tools to improve them, using specialised terms. In recent years, investment by destination management organisations (DMOs) in websites has increased substantially. Online marketing activities make up an important part of the operational programmes of many DMOs, local, regional and national.

The International Federation for IT and Travel and Tourism (IFITT), and the World Tourism Organization (WTO) have agreed to jointly establish a scheme to help DMOs evaluate and benchmark the quality and effectiveness of their web activities and their return investment. This report is an introduction to the scheme, which is called the WTO/IFITT Destination Web Watch.

Extent	46 pages	ISBN	9789284409174
Size	A4	Price	£40.00
Format	Paperback	Published	04 Apr 2006
Availability	Available to order: 2 – 3 weeks	Delivery	Delivery options and charges