Evaluating and Improving Websites
The Destination Web Watch
- World Tourism Organization (WTO) - World Tourism Organization Business Council (WTOBC)
This publication, 'Evaluating and Improving Websites: The Destination Web Watch', refers to evaluation of destination websites and the tools to improve them, using specialised terms. In recent years, investment by destination management organisations (DMOs) in websites has increased substantially. Online marketing activities make up an important part of the operational programmes of many DMOs, local, regional and national.
The International Federation for IT and Travel and Tourism (IFITT), and the World Tourism Organization (WTO) have agreed to jointly establish a scheme to help DMOs evaluate and benchmark the quality and effectiveness of their web activities and their return investment. This report is an introduction to the scheme, which is called the WTO/IFITT Destination Web Watch.
|Format||Paperback||Published||04 Apr 2006|
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