Destination Branding: Creating the Unique Destination Proposition

Author:

Morgan, Nigel Pritchard, Annette

Publisher:

Butterworth-Heinemann Ltd - Taylor & Francis Ltd

Price: £36.99

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Extent	392 pages, Illustrations	ISBN	9780080969305
Size	N/A	Price	£36.99
Format	N/A	Published	09 Mar 2011
Availability	In Stock - 3 to 5 days	Delivery	Delivery options and charges