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The Brand Challenge: Adapting Branding to Sectorial Imperatives

The Brand Challenge: Adapting Branding to Sectorial Imperatives

  • Author: Kompella, Kartikeya

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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

  • Author: Wright, Ted

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Corporate Communication: A Marketing Viewpoint

Corporate Communication: A Marketing Viewpoint

  • Author: Podnar, Klement

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Lean Branding

Lean Branding

  • Author: Busche, Laura

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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

  • Author: Marshall, Perry Krance, Keith...

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Branded Entertainment

Branded Entertainment

  • Author: Valero, Demaris

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Marketing Communications

Marketing Communications

  • Author: Egan, John

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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

  • Author: Rambourg, Erwan

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Unselling: The New Customer Experience

Unselling: The New Customer Experience

  • Author: Stratten, Scott Kramer, Aliso...

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