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The Reputation Playbook: A Winning Formula to Help CEOs Protect Corporate Reputation in the Digital Economy
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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

  • Author: McDonald, Malcolm Mouncey, Pe...

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Market Management and Project Business Development

Market Management and Project Business Development

  • Author: Smyth, Hedley

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

  • Author: Holiday, Ryan

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Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
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Hello, My Name is Awesome: How to Create Brand Names That Stick

Hello, My Name is Awesome: How to Create Brand Names That Stick

  • Author: Watkins, Alexandra

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Emerging Research on Islamic Marketing and Tourism in the Global Economy

Emerging Research on Islamic Marketing and Tourism in the Global Economy

  • Author: El-Gohary, Hatem Eid, Riyad ...

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Branded Entertainment

Branded Entertainment

  • Author: Valero, Demaris

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Marketing Communications Management: Analysis, Planning, Implementation

Marketing Communications Management: Analysis, Planning, Implementation

  • Author: Copley, Paul

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Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet
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