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People and Products: Consumer Behavior and Product Design

People and Products: Consumer Behavior and Product Design

  • Author: Kimmel, Allan J.

Not yet published: available to order Availability help (opens in new window)

Perry's Department Store: A Buying Simulation

Perry's Department Store: A Buying Simulation

  • Author: Videtic, Karen M. Steele, Cyn...

Not yet published: available to order Availability help (opens in new window)

The Art of Consultative Selling in it: Taking Blue Ocean Strategy a Step Ahead

The Art of Consultative Selling in it: Taking Blue Ocean Strategy a Step Ahead

  • Author: Venkatesh, Upadrista

Not yet published: available to order Availability help (opens in new window)

Social Marketing: Changing Behaviors for Good

Social Marketing: Changing Behaviors for Good

  • Author: Lee, Nancy R. Kotler, Philip ...

Not yet published: available to order Availability help (opens in new window)

Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations

  • Author: Gabay, Jonathan

Not yet published: available to order Availability help (opens in new window)

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

  • Author: Strong, Colin

Not yet published: available to order Availability help (opens in new window)

When Digital Becomes Human: The Transformation of Customer Relationships

When Digital Becomes Human: The Transformation of Customer Relationships

  • Author: Van Belleghem, Steven

Not yet published: available to order Availability help (opens in new window)

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

  • Author: Maslen, Andy

Not yet published: available to order Availability help (opens in new window)

Export/import Procedures and Documentation

Export/import Procedures and Documentation

  • Author: Bade, Donna L.

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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities