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Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics
Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships

Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships

  • Author: Schulte, Benjamin Krischan ...

Not yet published: available to order Availability help (opens in new window)

Multi-Level Decision Making: Models, Methods and Applications

Multi-Level Decision Making: Models, Methods and Applications

  • Author: Zhang, Guangquan Lu, Jie

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Perry's Department Store: A Buying Simulation

Perry's Department Store: A Buying Simulation

  • Author: Videtic, Karen M. Steele, Cyn...

Not yet published: available to order Availability help (opens in new window)

The Art of Consultative Selling in it: Taking Blue Ocean Strategy a Step Ahead

The Art of Consultative Selling in it: Taking Blue Ocean Strategy a Step Ahead

  • Author: Venkatesh, Upadrista

Not yet published: available to order Availability help (opens in new window)

Social Marketing: Changing Behaviors for Good

Social Marketing: Changing Behaviors for Good

  • Author: Lee, Nancy R. Kotler, Philip ...

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Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations

  • Author: Gabay, Jonathan

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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

  • Author: Strong, Colin

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