A Guide to the 2001 Census

Essential Information for Gaining Business Advantage

Author:

Published in association with the Office for National Statistics and The Market Research Society. Editors: Keith Dugmore and Corrine Moy

Publisher:

TSO (The Stationery Office)

More and more business organisations recognise how the Census can deliver competitive advantage by allowing them to base vital decisions on the best and most comprehensive statistical data. Decisions range from site selection to local targeting; customer and prospect database analysis, through to market research surveys.

A Guide to the 2001 Census: Essential Information for Gaining Business Advantage introduces readers to the 2001 Census and outlines its many innovations, including new questions, new classifications and the use of postcode-based geography. These developments open up new opportunities for established users and for thousands of smaller enterprises to start exploiting census data for the first time.

Written with a clear business focus, the book draws on wide-ranging expertise from the worlds of statistics, academia, business, government and international market research.

Quotes:

"an indispensable guide to all aspects of the Census which is of value to researchers, written and edited by experts in this field. This provides a thorough and highly readable review of the 2001 Census. It will help those who simply want to know the background and basic technical details of the Census. Equally, those wanting to have their imaginations stretched in terms of how to analyse and use the output will find plenty to interest and excite their minds. It should be required reading for all researchers."

Peter Mouncey Visiting Fellow, Cranfield School of Management, and former Chairman of the MRS

"This is a comprehensive and useful book which I am sure will become dog-eared through regular thumbings as and when I need to know more about the Census and how to use it. The book enlightens both the more experienced Census user who has lived through and applied one or more previous Census as well as having much to offer the 2001 Census virgin. The book is written with authority and an understanding of the needs of the commercial world."

Alison Green Strategic Development Manager - Location Planning Sainsbury's Supermarkets Limited

"The new 2001 Census guide, while clearly aimed at the growing body of business users of the census, provides concise and easily digestible detail about the whole gamut of the census that is also pertinent to users in the public services at all levels of expertise. The examples from business of geodemographic analysis and linking the census to other data should inspire wider and more imaginative public service uses of the census together with the vast administrative data holdings."

John Hollis Demographic Consultant Greater London Authority

"Written by practitioners, for practitioners, this book coincides with an important departure for anyone tasked with targeting any segment of the population. Not only is the data now free to the private sector but also it is now collected and output in a format that much more closely fits with postal geography. Both of these two factors and the availability of this conclusive manual suggest the advent of the widest use ever of census data in the business environment."

Emma Reid Head of Customer Information Saga Group

"Every academic who is interested in finding out what is going on across the UK should use this book. Dugmore and Moy have not only created a definitive guide to the Census but, even more significantly, have shown how it can unlock further value through linkage to other data resources. This is a unique and most valuable achievement."

Mark Chivers Head of Location and Strategy Development, Properties Boots the Chemists

"This book provides a comprehensive guide to the Census, and the opportunities it offers to the business user. The book looks to the future, laying out the next steps for the ONS in providing neighbourhood statistics, and some challenges for the progression of location research industry by incorporating the new census data into more sophisticated geographical analysis."

Paul Longley Professor of Geographic Information Science University College London

Extent	179 Pages	ISBN	9780116216526
Size	246 x 189mm	Price	£35.00
Format	Paperback	Published	03 Jun 2004
Availability	In Stock: 1 - 2 days	Delivery	Delivery options and charges