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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
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Health and Medical Public Relations

NewHealth and Medical Public Relations

  • Author: Riggulsford, Myc

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Promoting Nonprofit Organizations: A Reputation Management Approach

NewPromoting Nonprofit Organizations: A Reputation Management Approach

  • Author: Kinzey, Ruth Ellen

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11 Secrets of Time Management for Sales People: Gain the Competitive Edge and Make Every Second Count
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Superstar Sales: A 31-Day Plan to Motivate People, Build Rapport, and Close More Sales

NewSuperstar Sales: A 31-Day Plan to Motivate People, Build Rapport, and Close More Sales

  • Author: Conlow, Rick Watsabaugh, Doug...

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Political Marketing: Theory and Concepts

NewPolitical Marketing: Theory and Concepts

  • Author: Ormrod, Robert P. Henneberg, ...

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Financial Services Marketing: An International Guide to Principles and Practice

NewFinancial Services Marketing: An International Guide to Principles and Practice

  • Author: Ennew, Christine Waite, Nigel...

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Children as the Target Group of Customer Relationship Management

NewChildren as the Target Group of Customer Relationship Management

  • Author: Ramspacher Angela

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Public Relations in Britain: A History of Professional Practice in the Twentieth Century

NewPublic Relations in Britain: A History of Professional Practice in the Twentieth Century

  • Author: L'Etang, Jacquie

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