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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
People and Products: Consumer Behavior and Product Design

People and Products: Consumer Behavior and Product Design

  • Author: Kimmel, Allan J.

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Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics
Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships

Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships

  • Author: Schulte, Benjamin Krischan ...

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Multi-Level Decision Making: Models, Methods and Applications

Multi-Level Decision Making: Models, Methods and Applications

  • Author: Zhang, Guangquan Lu, Jie

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Perry's Department Store: A Buying Simulation

Perry's Department Store: A Buying Simulation

  • Author: Videtic, Karen M. Steele, Cyn...

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The Art of Consultative Selling in it: Taking Blue Ocean Strategy a Step Ahead

The Art of Consultative Selling in it: Taking Blue Ocean Strategy a Step Ahead

  • Author: Venkatesh, Upadrista

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Social Marketing: Changing Behaviors for Good

NewSocial Marketing: Changing Behaviors for Good

  • Author: Lee, Nancy R. Kotler, Philip ...

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