Field Visual Merchandising Strategy: Developing a National in-Store Strategy Using a Merchandising Service Organization
- Author: Russell, Paul J.
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
- Author: VanAuken, Brad
- Author: Weiber, Thomas
- Author: Dave, Kushal Varma, Vasudeva ...
- Author: Morwitz, Vicki
- Author: Dahl, Stephan
- Author: Singh, Shiv Diamond, Stephani...
Igniting Customer Connections: Fire Up Your Company's Growth by Multiplying Customer Experience & Engagement
- Author: Frawley, Andrew
- Author: Rath, Patricia Mink Bay, Stef...
Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
- Author: Gross, Philip