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Virtue in Media: The Moral Psychology of Excellence in News and PR

Virtue in Media: The Moral Psychology of Excellence in News and PR

  • Author: Plaisance, Patrick

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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
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100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

  • Author: Collins, Tim

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Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth

Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth

  • Author: Morley, Malcolm

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Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
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Trade Shows in the Globalizing Knowledge Economy

Trade Shows in the Globalizing Knowledge Economy

  • Author: Bathelt, Harald Golfetto, Fra...

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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

  • Author: Frick, Tim

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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
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Engaging Customers Using Big Data: How Marketing Analytics are Transforming Business

Engaging Customers Using Big Data: How Marketing Analytics are Transforming Business

  • Author: Sathi, Arvind

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Branded Entertainment

NewBranded Entertainment

  • Author: Valero, Demaris

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